6 blogging lessons I’ve learned as a full-time blogger

6 blogging lessons I've learned as a full-time blogger

The Random Passion project was launched back in early 2015. A few years in, I started considering myself as a full-time blogger. Here are 6 blogging lessons I’ve learned ever since I started blogging full-time a few years ago!


Altogether I’ve blogged for more than 10 years, starting with my very first blog when I was a young teenager with an idea of being a fashion blogger or whatever else was very cool at that time. It was on and off from there until I started – a blog you’re reading right now.

Blogging is not just a hobby of mine. Instead, it’s one of the main parts of my business marketing, therefore, I put in a lot of focus.

Before reading this, please remember that each blogger’s journey is different and where it takes depends on many various factors. What I can say tho is that you absolutely can make a business out of a blog and succeed big time.



Blogging lessons from being a full-time blogger

LESSON #1: You have to love it to succeed

I mean, this is kind of obvious. But only after blogging for long-term and trying to make a business out of it, I’ve realized that you truly have to stand and fall for this passion if you want to make it work.

First of all, blogging is never easy. It requests your time, creativity, all kinds of investment, both energy-wise and monetary. And it’s not always possible to control your success. With all that, it’s really easy to get discouraged!

And after you skip a week, it’s easy to skip one more… Until weeks turn into months and you suddenly realize you haven’t written a new post or done anything for your blog for just way-too-long.

That’s where passion and love for what you’re doing come in handy.

I mean, if you blog because you WANT to not because you HAVE to, skipping is not an option.

With passion, comes along the inspiration. It’s just so much easier to produce content when you feel the inner urge to get it out there, to figure out even more and better ways to inform your readers, to just give more.

If you’re not feeling the inspiration or motivation, it doesn’t mean that you’re not passionate! But if it’s a long-term rut you’re stuck in, make sure to review your options.

Related: 4 proven steps to creating a successful blog 


LESSON #2: Numbers don’t matter as much

It took me 2 years to get to a consistent readership of a hundred people per day. Hundred people per day.

In another 2-3 years, I got to my 10K months. 

The struggle was real. The growth was slow. I did quite many mistakes in this journey.

It’s also one of the biggest lessons I’ve learned from blogging: don’t let the numbers limit you!

Through these years I grew a mailing list with more than 10K people, at least. Yes, I’ve changed my email marketing campaigns over time and I’ve both deleted and restructured my list so it’s actually hard to say how many unique subscribers I’ve had.

But this number blew my mind, for real!

I’ve also sold tons of my own products, especially e-courses and my services. Some of the people who’ve purchased were my email list subscribers, others – random people from Pinterest, some came from other kinds of marketing. In short, I’ve gathered an amazing audience and I’ve also managed to make blogging a huge part of my income.

Besides that, I’ve managed to grow a great crowd of really loyal followers. With fewer readers, I’ve had the option to get very personal with each email that has come my way, respond to all of the comments and really connect with people. I’ve made some great friends, business partners and more!

Would a big audience help you? Well, quite possible!

Is it crucial to your success? Hell no!

If you’re mindful of your targeting and know your crowd, having a smaller audience can be very valuable and still bring in a decent amount of income.

Here’s the thing. Having a focused audience of a hundred people who are interested in your provided information and products is way more valuable than a list of thousand people who rarely give a damn. Easy as that!

Related: Why it took me 5 years to reach my blogging goals


LESSON #3: Some things will take more time than others

Some things just don’t happen as you please. And it’s alright.

There are things you can’t control or push! And it’s definitely one of the most important blogging lessons I’ve learned.

For example, blog comments. Even though I had a successful blog for more than a year, no one was really commenting – at all. I wasn’t participating in any special “comment threads” since it feels a lot like cheating to me. What I was waiting for were organic comments.

And one of the blogging lessons is that there are some things you can’t push and can’t expect to happen just because you’ve done something right.

For some, it can take a week. For others, months or years. But the comments will come.

And there’s nothing much you can do. Yes, first of all, you have to make it EASY for others to comment, you have to ask questions, and initiate the conversation. But the heck with that. This can give you a comment or two more. Or maybe it’d give you tens and thousands. It – all – depends!

Therefore, my best suggestion is to find the right focus and make sure you’re putting your energy into what really matters.

Blog Creation Simplified 2020

LESSON #4: Niching down is not the only path to success

Oh, gosh, let’s talk about this for a moment, shall we?

I’ve spent tons of my time feeling bad about covering just way too many broad topics. I used to write about design and travel destinations. Later on, I added freelancing. I’ve combined freelancing, blogging ideas, travel tips, destination guides. Yes, all of that is somewhat related – or can be – but the blogging world is a twisted place.

Most bloggers truly believe that niching down is what brings them success.

If this has happened to you – amazing! But if it’s just not quite working – welcome to the crowd of people who don’t want to, can’t or just won’t niche down.

The reality is this: as long as you’re providing relevant, interesting and consistent content, your blog will be just fine. Whether it’s one topic for a very specific audience or you’re combining clothing and mechanics – it will work, as long as you’re serving your audience.

Yes, many successful blogs are very niche-focused. But it’s not the only way. Sometimes niching down is just easier – you can clearly see who is in your audience and you know what they need.

At the same time, there are bloggers who feel more inspired to write about various topics and who want to share their knowledge in various fields. Why not, as long as you have the urge to write and keep going?!

I’ve found that I’m niching down organically. Right now I know my audience is mostly interested in getting started – creating a business online, building a website, getting passive income rolling in. Which is what I write about.


LESSON #5: It’s a full-time job

If you want to be a full-time blogger, it IS a full-time job. It’s not just a fancy way of saying, I write a lot.

Being a blogger – a successful blogger – includes SO MANY different aspects.

As a full-time blogger, you need to create the content, generate the ideas, write and edit. You need to create pin designs for Pinterest, write emails, create freebies, promote. You need to be present on social media. You need to create products to sell or work with affiliate marketing strategies (or both!). You need to make connections with others.

It’s A LOT of planning and work. If you do treat blogging like a full-time job, it will pay off. But if you think you can skip this part, it won’t really work.


LESSON #6: Having community matters

Originally, this blog post was written in 2018. Now, in 2020, I’m adding in some more lessons and this has been one of the most important things I have learned – just recently, actually.

Finding a place to GROW COMMUNITY is so, so important.

For years, I avoided the community aspect of blogging. I had a FB page but I barely posted on it… I was active on Twitter but rarely promoted my blog there. I had only personal Instagram. And one day I realized –

Yes, I’ve had my mailing list for years and I’ve gathered a bunch of people who are truly interested in what I have to offer. BUT it’s not the same!

Creating a community means having a dialogue, connecting with your tribe. And that is so crucial for having a successful blog and especially – making any sales, now or in the future.

There are plenty of different ways how you can do it.

I started my own Facebook group for aspiring online course creators. I also started a business Instagram and really got into making REAL connections.

I am very active in both of these. I am PRESENT and AUTHENTIC in both and it matters A LOT. Now I know I am surrounded by people who are truly interested in what I have to offer. They are interested in what I do. They want to learn. And it makes such a big difference in business!

Don’t overlook the community aspect, it matters!


These are just a few of the things I’ve learned from blogging. It’s definitely has been a great journey and I’m only looking forward to what comes next. All of these lessons have helped me to grow my own business and improve my online presence.

It is absolutely possible to turn blogging into a great business or but it won’t always come easy!


  • jeni
    October 10, 2018 at 12:30 pm

    So happy to read what you said about niche-ing down! I’ve been struggling with that and happy to know I’m not the only one! Thank you for sharing this! xx Jeni

    • Ieva Laicane
      October 11, 2018 at 6:43 pm

      Thank you for your comment! As you might’ve guessed from the post – all comments are very appreciated 🙂
      You’re definitely not alone in this. Keep on doing whatever feels the best for you.


  • Juliet
    August 28, 2020 at 9:36 pm

    Thank you for sharing this! It was very eye opening and I have to agree with you on the niching down thing. I feel like a lot of people get turned off from blogging when they hear they have to pick a niche. But at the end of the day, people just want their questions answered and if you can provide the answer in a meaningful and valuable way, that’s all that matters. Both parties walk away happy! But again, thank you so much for this blog post. It was really refreshing!

    • ievalaicane
      September 3, 2020 at 2:17 pm

      So true, Juliet! I think it’s always super important to keep the bigger goal in mind and if whatever content is created aligns with that, a blogger will reach their success nonetheless.


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