Welcome in July, 2020. A time when not only Corona has rocked our world but also Pinterest drives people insane. Here’s why everything you know about Pinterest is wrong.
Let’s start with a disclaimer. This blog post is based on MY experience through 5+ years on Pinterest.
Pinterest has been my no.1 source of traffic ever since I started blogging in early 2015. I do not have THE best Pinterest results ever but it does drive me consistent 10K traffic. Here’s my profile, in case you were wondering.
I am not a Pinterest guru, working in or for Pinterest (or Tailwind).
As said, everything you will read in this post is based on MY EXPERIENCE and things I’ve seen/read in the past few months.
I’m all about learning, exploring and evaluating. However, this Pinterest madness has to stop.
Let’s learn why everything you know about Pinterest is wrong.
Why Pinterest is so important?
If you’re not familiar with Pinterest and how it works just yet, I’d strongly suggest heading to my article Why Pinterest is a must-have for bloggers and take it from there.
However, if you are somewhat familiar – have been on the platform for at least a few months or years – you must already know that Pinterest is a HUGE source of traffic.
Many bloggers even name it as their no.1 source of blog traffic. And I’m one of them.
While SEO and other traffic strategies are important, Pinterest is (or, at least, has been) a rather quick and easy way to drive traffic for anyone.
This means, that even starters can start posting on Pinterest and seeing consistent results fast.
What has happened in recent months?
Recently, Pinterest shook the blogger’s world with new updates and EVERYONE WENT BANANAS. Here are just some of the screenshots from FB groups I’m in.
You get the idea.
Instead of being this reliable, everyone’s-loved source of traffic, Pinterest suddenly became the beast that sucked up most of the bloggers’ time and drove them nuts.
- How to keep up with fresh pins?
- Do you really need to make more than 20 NEW PINS PER WEEK???
- How much to pin?
- No more pinning other content?
- Are group boards really dead?
- Is Tailwind toxic?!
The discussion is never-ending and until this day there are no clear answers. But here’s my take on all of this.
Why everything you know about Pinterest is wrong
First of all, stop listening to everybody (including me!)
There is so much miscommunication and false information going around!
The fact is, no one really knows what’s up. Pinterest and Tailwind haven’t given any CLEAR answers and even when they do respond, everyone seems to interpret in their own way.
The more you listen to other people, the more confused you’ll get.
Let’s be real. Everyone’s results will depend on plenty of factors NOT only one variable. You need to keep in mind:
- How old is their account and how much of the previous attention it got (new accounts are harder to grow!)
- Their pin design style and success
- Consistency and tools being used
My main point of this article is to inspire you to TRY AND EVALUATE whatever feels like a good idea FOR YOU AND YOUR BUSINESS.
You need to give time for every new strategy. Just because a blogger writes “Tailwind is slowing down my traffic!” and you signed up for it just yesterday, it doesn’t mean you have to quit.
STOP GETTING INTO THESE DISCUSSIONS. Stick with your strategy. If it doesn’t work, try something else. Stop wasting your time with this.
SO MANY bloggers at this moment are experiencing plenty of unusual things happening. Some of them might be caused by Pinterest changes, others – by their own strategy updates, some – by pure coincidence.
You can’t keep running after all of this.
People still value older and reliable content
One of the biggest TABOO questions at the moment is FRESH PINS.
The idea is, that now Pinterest will distribute fresh (previously unseen) pins more than older content, Saves or Repins. This leads to the idea that one should produce new pins constantly.
Some bloggers are going bananas over this and doing as many as 20 NEW PINS every day. This means that they have 20 NEW GRAPHICS being made for each day for their old posts. This sums up to 140 graphics per week.
I’m a graphic designer and this makes my stomach turn…
However, in reality, most of the bloggers are complaining that the fresh pins DO NOT get any traction. Now, I need to insert one heartfelt LOL here.
So let’s review.
- Pinterest says fresh graphics is A MUST
- Everybody does an incredible amount of fresh pins.
- For rarely anybody it works.
- Everybody keeps making an incredible amount of fresh pins.
Well. It’s like blind leading the blind.
Now, let’s turn on some logic.
Pinterest is a search engine NOT social media. When you go to a search engine like Google, do you trust results that are proven to be read and have had a decent background? Or do you follow the post that is the most recently pinned?
Pinterest insists that users want to see new content. Yes, I agree. As a consistent Pinterest user, I keep seeing all the same posts and it gets boring.
However, if every blogger I follow posts at least ONE new pin per week, it would sum up to around 1K new pins I might see. I’d say that’s quite enough new pins to see…
I know, I know… It’s not really how algorithms work…
When it comes to searching something specific though I ALWAYS click on the most relevant post first and on something that I have seen around (because I know people must like the content).
Is it just me?!
Now, I’m not arguing that this whole fresh pin thing is false. However, there MUST be a sweet spot because pinning 20 fresh pins per day IS NOT a long-term strategy.
For now, I am sticking with 2-3 fresh pins per day. It’s already a lot, to be honest. I used to pin 2-3 fresh pins per week maybe…
My traffic hasn’t increased or decreased because of that.
Group boards might work!
Yet another painful subject is group boards. Do they work or no? CAN WE JUST GET A CLEAR ANSWER?!
See, once again, bloggers divide into two groups.
Those who are not using group boards anymore because they don’t give them any traction (and, possibly, never did). And those who can’t keep up with any traffic without these boards.
I’d say that group boards are a great way for starters to get at least A BIT more traction. I personally never have seen a huge impact on them but I still believe that using group boards can be helpful.
Be mindful about it! Join niche-related group boards with an active community.
These days, the biggest problem with group boards is that they’ve become like a huge brain dump where people just come, throw in their stuff and leave.
But the point of having a group board is to share AND care.
If you do find an active group board within your niche give it a try.
However, if you’ve been on group boards for a while already and just don’t know what to do, stop sharing on them for now and see what happens. It’s easy as that.
Does Tailwind hurt your pin distribution???
In my opinion, this is one of the somewhat funniest allegations happening online. That Tailwind is the bad guy.
First of all, let’s understand that Tailwind is PINTEREST’S OFFICIAL PARTNER. Why the hell would they partner up and promote something that does not support their platform?
Some bloggers say they signed up on Tailwind and see no traffic change or increase… It’s not helpful!!
Others say, ever since they started using Tailwind, their traffic has decreased…
There are those who swear by Tailwind and those who just don’t get it.
It’s important to understand that Tailwind is a HELPFUL SCHEDULING TOOL THAT’LL SAVE YOUR TIME. It is not a magic wand that controls your traffic.
Yes, some helpful tools might help you to EVALUATE your traffic. Also, Tailwind Tribes is like group boards just more active at the moment since you can see how many shares vs reshares there is. Therefore, it can help you to reach a bigger audience.
Yes, you can pin manually and now – even schedule manually! But it does take more time and doesn’t provide you as many insights in analytics.
As soon as you want to pin something through Tailwind, it will show when was the last time you pinned the same content. It helps with maintenance and avoids spamming.
Some Pinterest emails claim that all Tailwind’s pins are posted as repins. Which might be the source of traffic decrease. However, once again, it’s one of those things that everybody has read the way they want to read it and now they just spread the news…
I have used Tailwind for around 3 years and it’s been nothing but a very helpful tool. Otherway, I would have never had time to grow my account.
Experiment, give yourself time and evaluate YOUR results
My main takeaway from everything that is happening is TO CHILL THE FUCK DOWN.
It’s impossible to run after every possible change. And we don’t have enough brain capacity to always follow everything.
For example, recently I read a post from pinner with 5+ year experience on Pinterest. She said that she has stopped pinning altogether but her traffic is STILL GROWING. She’s making NO new pins, NO fresh pins, NO scheduling. Her Pinterest just exists and it’s successful.
Besides that, here’s the next part of a comment you saw before.
The point is – YOU JUST NEVER KNOW.
Just assume that Pinterest is going through changes and your traffic might fluctuate. Sooner or later YOU will figure out a way to get back on track. And there WILL be more consistency.
For now, you can try out other ways to drive traffic to your blog.