Marketing / Pinterest

Bulletproof Pinterest strategy: grow your traffic in no time

Bulletproof Pinterest strategy that works

For many bloggers Pinterest has been a huge game-changer, me included. How to get successful on this platform, get more Pinterest followers without spending your whole day at the computer and boost blog traffic with Pinterest? I’ve come up with a bulletproof Pinterest strategy that really works.


If you feel like you’ve already way too many posts covering the basics, make sure to check the post Which of these Pinterest mistakes are you making? for some further ideas! + Download my most recent Bulletproof Pinterest Strategy

The latest post update: December 2019.

The beginning is always the hardest, it’s also the reason why many of us quit things so often. If you don’t see instant success, you don’t feel like trying anymore.

What matters on Pinterest is a consistent pinning and quality content. Pinterest is into new, valuable information. Therefore, the biggest challenge for you is to CREATE.

If you follow this bulletproof Pinterest strategy, it will be a matter of a few weeks to get up to hundreds and maybe even thousands of daily views (must admit, this also depends on the content you’re sharing!).

So let’s take a step-by-step look at how I gained my first Pinterest followers and how you can too!

Disclaimer: This blog post includes affiliate links. If you decide to purchase my suggested product or service, I will receive a commission at no additional cost to you. That’s what keeps this blog going so THANK YOU!

Guide to bulletproof Pinterest strategy for bloggers

Bulletproof Pinterest strategy: grow your traffic in no time

The basics of Pinterest marketing

Pinterest is a platform where you can create your profile and make various boards related to different topics. Afterward, you can pin your own or other people content to these boards.

The beauty of Pinterest is the fact that all content is evergreen. Not like it’d be on Instagram, Facebook or Twitter, on Pinterest what you’ve pinned a year or five ago can appear on someone’s timeline tomorrow.

Pinterest shows you the latest pins from people you follow and relevant accounts based on your interests and your own pins.

You can also create and join group boards – boards where several people are pinning on one board. This gives you an easy option to reach a way bigger audience than your own!


Bulletproof Pinterest Strategy

How I got to my first Pinterest followers & you can too

Right now, I’m at 13K Pinterest followers, with around 500K monthly viewers. So here are a few steps I took to get here!

Pintrest Marketing tips: stats

Before getting started…

  • Make sure to start a Business account. This will give you access to stats and other useful features.
  • If you have an existing Pinterest account, either make Secret the boards that are not relevant to your business or create a separate account for your business needs.
  • Don’t worry about follower numbers as much. What matters is the impressions and viewers. How to get them – read below.

STEP #1: Write an amazing content

Let’s start with the basics! Having an AMAZING content on your blog is a must!

This bulletproof Pinterest strategy will be effective as long as you’re actually sharing valuable content. The one and the only way to build a powerful blog hides within the content. So work on that before you go any further.

Here are a few tips on how you can improve your blog posts.

STEP #2: Create outstanding pins

Next up in the bulletproof Pinterest strategy: vertically long graphics are a must. Standard 4:3 size (horizontal) is disappearing on Pinterest. Create vertical graphics to get more attention and be visible!

That’s also another great way to get more attention and gather more Pinterest followers. Read more about what type of pins will attract the most attention.

How to create a successful design?

First of all, research what’s happening on Pinterest now. You’ll notice some patterns that are repeated. For example,

  • bright and noticeable colors or some color elements;
  • clearly understandable text;
  • 1-2 fonts used;
  • fonts are bold and easy to read;
  • photos are relevant and interesting;
  • images drive attention and get the interest.

After doing some initial research for some of the most popular Pinterest graphics, it’s time to choose your direction. You don’t have to do all the same or use all of these elements in one graphic. Create 2-3 options for yourself with different variations and see which one works the best!

For graphics creation, you can use, Photoshop, the heck with that – even Paint! Or you can get a designer to help you.

You just have to make sure that graphics are visually appealing. Many of even the most popular Pinterest graphic designs are not professionally made on any level but they still are elegant and get the necessary attention!

Pin Design Masterclass: learn to design click-worthy pins with Photoshop



If you see many similar Pinterest graphics – it’s for a reason. Actually, Pinterest search engines work not only with written keywords but also with photos. Meaning, your pin might show up along with similar pins. Therefore, if the biggest bloggers in your niche use handwritten font & pink color, go for that goddamn choice!

Of course, it’s important to keep it relevant to your brand. Don’t ditch all of your branding just because of Pinterest. But do find a path in between that combines the popular & unique.

STEP #3: Add pin-it buttons to your website images

Creating vertical pins won’t get you anywhere unless you learn how to boost your conversions. Pin-it button is one of the best and easiest ways to let your followers know – this should go to Pinterest, PIN IT!

It’s also one of the most important rules of bulletproof Pinterest strategy. Unless your blog is Pinterest-friendly, you won’t get much traffic from it! 

Adding Pin-it buttons to your graphics on a blog is nothing complicated. Here’s a guide to do it in Squarespace & here’s one of the plugins for WordPress.

STEP #4: Join group boards

You might have heard this suggestion already from some of your peers but it’s a huge one!

Besides vertical graphics, joining group boards is the next step that will give you all the success you need.

Here’s the thing. Pinterest group boards gather people with similar interests and let them all pin on one board. Which means you all have one follower base – all of the board followers.

Do you know where I’m going with this? That’s right! For this board, you’d have way more followers than you already do. One legit group board has from 3K to 20K (or more) followers. If you join one of these, you can pin your own blog articles to these people and they’ll forward them to others.

But be mindful! Think about others as well and don’t forget to pin other relevant posts too. Also, doņ’t spam posts that are not relevant to the group board topic.

Group boards are the best (and fastest) way to get your content shared. Besides that, there are tons of various topics covered across different Pinterest group boards. Make sure to research what matters to you!

However, remember to join only relevant and active boards, and always follow the stats to see which boards pay off and which doesn’t!

STEP #5: Use Tailwind tribes

Tailwind is an amazing Pinterest scheduling tool that’s not only very convenient in its user interface but also an amazing asset for your business with Tailwind Tribes!

Tailwind Tribes work in a very similar manner as previously mentioned group boards do – you join a tribe where there are other pinners in your field, you all share your blog posts and reach out to a bigger audience. WHICH MEANS MORE TRAFFIC. Yay!

Get a month of Tailwind for free. 

STEP #6: Share, share, share

Sharing is caring and Pinterest knows it the best! The average number for “success” is at least 20-30 pins per day.

Here are a few things to remember regarding sharing posts:

  • It’s important to share fresh and relevant content from your blog. If you don’t have any new posts now, create new graphics for old posts and reshare.
  • One “share” is one new pin to one board. You can pin the same pin on several various boards.
  • When you repin from others, make sure to choose Popular and well-written content. In Tailwind, you can see share numbers when scrolling through Tribes and it makes it easier to share great content.

Don’t be afraid to pin the same pins repeatedly!

If you don’t want to pin manually, you can use TailwindApp where you can schedule your pins for the whole month and it’d take no more than half an hour of your time!

STEP #7: Follow others

Ok, this is a no-brainer. You’ll get no Pinterest followers if you won’t be following others. But! Pinterest doesn’t need oh so popular “follow-unfollow” scheme. You just have to follow people you’re interested in to get more pins to share and to get more information you might be interested in, here’s that!

Follow others not to boost your numbers but to show your support and increase the number of your online friends!


Do you want to learn more? I also offer Personalized Pinterest Strategy where I’ll review your Pinterest account and give you actionable tips on how to grow and improve, step by step!



  • This Bulletproof Pinterest strategy works if you put in a dedicated effort
  • Research the most popular Pinterest graphics and create 2-3 options for yourself based on the most common principles;
  • Join group boards to reach out to more people even if you don’t have many Pinterest followers yourself;
  • Pin regularly and share other content as well;
  • Use TailwindApp to save tons of your time;
  • Repin popular pins;
  • Follow others to get more interesting information to share and read on your own!
  • Make sure to check out the next level post: Which of these Pinterest mistakes are you making? for some further ideas!


  • Brittany
    March 2, 2017 at 6:17 am

    Great Pinterest tips on increasing repins. Very good tip on Pinterest boards.

  • Andrea
    August 16, 2017 at 4:58 pm

    These are great tips. Thanks!

    • Ieva Laicane
      August 16, 2017 at 9:33 pm

      I’m happy to hear you found them useful! Cheers!

  • Jenn | Unit 25 Creative + Consulting
    August 29, 2017 at 10:33 pm

    Love this post, Ieva! (And I’ll be emailing you in a minute to see about joining your group board. 😉 )

    I’ve been noticing the follow-unfollow obnoxiousness starting to crop up on Pinterest and I HATE IT, so I’m glad you mentioned that. All that does is ruin the algorithm, in my opinion! If I like someone’s Pins, I follow; if not, I don’t. Simple. Hopefully the trend doesn’t continue!

    • Ieva Laicane
      September 1, 2017 at 3:15 pm

      Thanks, Jenn, I’m happy to hear you found it useful! I haven’t even noticed that Pinterest is having the explosion of this trend as well. That’s a pity! But I’m pretty sure the authentic bloggers and pinners will find their way out!

  • Genesis Davies
    September 1, 2017 at 7:17 pm

    I love this post! So much great information here. I’m starting all over again with my new business account, so I’m trying to do it right this time.

    • Ieva Laicane
      September 4, 2017 at 3:00 pm

      Amazing! I’m excited to hear you found this useful. Let me know if you need any additional help, I’ll be happy to chat!

  • Brian Caspe
    September 16, 2017 at 10:01 pm

    I’ve been Pinteresting since a while now, and I’ve tried almost every popular automation tool available on the internet. After looking for a decent tool for long, I finally settled for
    I’m now using it for more than 7 months now, and I’ve gained unparalleled results both in the form of followers and revenue. It lets me schedule as many Pins as I want, and it also intelligently pins only images related to my business. It learns this every time as I keep using it. PinPinterest is free to use, based on the cloud, has a mobile ready website, works on Intelligent algorithms and sets up quick.

    • Ieva Laicane
      September 17, 2017 at 9:20 am

      Hi, Brian, Can you share your Pinterest account? I’d love to see this in action.

      Thanks for sharing!

  • Asaake
    October 4, 2017 at 10:50 am

    One of my biggest question with the Pinterest strategy that no one seems to have answered for me is this: Many group boards say “no duplicate pins”. If I repin my pin that did well, is that considered a duplicate pin? I have a pin that was refined by a Pinterest account with a lot of followers, that pin has pulled traffic to my blog more than any other post has ever! Should I repin that pin? I think this is where I am missing the mark with Pinterest. Normally I pin a post once and move on. Am I supposed to pin a post more than once to the same group board?

    • Ieva Laicane
      October 5, 2017 at 6:46 pm

      Hi, Asaake,

      A great question! Well, here’s the thing. Duplicate pins are exactly what they sound like – any kind of pins that already were published. But most of the group boards are so crowded! No one is really checking these things. You shouldn’t repost your own posts every 2-3 days on the same boards. But you can easily do that every few weeks. Besides that, if it’s not your own post that you’ve shared and you have no idea whether or not there has been a share like that before – don’t worry about it as much. If there’s an obvious pin duplication all the time (like you’re just sharing all the same content from day to day), you might get banned from the group. But it rarely happens with reasonable piners! Oh, besides that, you can create various pins for the same posts and these duplications won’t get noticed! Basically, the answer is – yes, you definitely should pin more than once per board! Pin scheduling tools like Tailwind actually show you when was the last time you pinned that exact pin so it might be helpful.

      Happy pinning!

  • Layla
    November 7, 2017 at 12:40 pm

    Really informative, helpful post Ieva. Thank you.
    Do you have any posts (or would you consider writing one) on Pinterest for complete beginners?
    I’m just slowly teaching myself Pinterest because I knew nothing about it and I’ve met many bloggers who are really savvy with Facebook and Instagram and not so much with Pinterest and sometimes Twitter.
    Thanks 🙂

    • Ieva Laicane
      November 7, 2017 at 12:45 pm

      Hi, Layla,

      I’m happy to hear that you’ve found this post useful! Unfortunately, I don’t have any articles about Pinterest for complete beginners but you definitely can research Pinterest for this 🙂 I’d say that the most important part is to really get into all that, create graphics and pin regularly, both on your own and on group boards. Also, keep your boards only your topic related. Make secret boards about Beauty or DIY crafts, if your niche is Design or Lifestyle Coaching, etc 🙂 The balance is the key! Eventually, you’ll find what works the best for you.


  • Ben Zweber
    February 1, 2018 at 11:46 am

    Really helpful post! Just signed up for Tailwind the other day and it has been a game changer! I like the idea of repinning the popular posts, that makes a lot of sense! I can’t wait to implement these strategies and see the results. How did it take for you start seeing major improvements?

    • Ieva Laicane
      February 2, 2018 at 10:09 am

      Hi, Ben, I’m excited to hear you’ve found this post useful 🙂 It actually took me only a few weeks to see a decent traffic increase. When I just got on Pinterest, I had almost no idea how to market my blog – at all, therefore, my starting point was a very few views per day. But after figuring out Pinterest, it took only around 2-3 weeks to start seeking results without even knowing all of these tactics and having things like Tailwind!

  • Love this article! Love your tip to pin trending topics + popular posts. I need to remember to incorporate that in my blog strategy! 🙂

    • Ieva Laicane
      February 10, 2018 at 7:32 pm

      It’s definitely a small step that can go a long way. I’m happy you found it useful! Cheers!

  • Jess Pacheco
    April 13, 2018 at 7:03 am

    This is so fantastically helpful, thank you, so much! I’ve already upped my game sharing the hell out of my pins and others’ too, and I’ve gained about five new followers in under ten minutes. It’s pretty daunting to have to manage so many social media platforms, but if you keep a schedule and stick to it, one can manage.

    Jess ||

    • Ieva Laicane
      April 14, 2018 at 6:57 am

      Yay! I’m excited to hear you’ve found this helpful. True that keeping up with everything can be really crazy but once you clarify what’s really important for you and come up with a system that works – it gets a lot easier. Best of luck in your endeavors 🙂 Cheers!


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