So here’s the dilemma of a nowaday world: how the heck can one build an online business of his/her dreams if everyone is telling what exactly to do? Have you noticed this? Wherever you turn, there are “the right” answers, “just for you” (and gazillion other people). This issue really bothers me and here’s why.

When I first created my website, I was willing to write. No, I’m not a writer, I’m not even native English speaker and I definitely don’t have the master blogging skills but I really wanted to write. My mission was to share my traveling experiences and not only capture them for others to read but also capture them for my own fun – I LOVED it!

Related book you might want to read: Essentialism. The Disciplined Pursuit of Less.


Is your business your passion?

Having a community around you: is it always good for your online business?

When I got into blogging, I started to build a bit of blogger community around me and they had many amazing ideas, everyone was growing their following and readership, writing more and more amazing blog posts, sharing unbelievable experiences. And suddenly I felt left out of my own game… It turns out that having the community around me shifted my own focus!

Let’s move fast forward. Now I’m in the middle of rebranding where I’m getting back to my true purpose and leaving out everything that’s useless in my online business. Altogether I’ve been blogging for around 10 years already, on and off but taking it seriously for the past 3. When I realized that I don’t have the necessary “skills” to build a powerful travel blog (when did that word “powerful” even came in the picture?!), I changed my focus and started writing for those who were around me a lot – bloggers and creatives. That’s a niche where I found great support, realized that there are TONS of resources that will help me out and I just felt like I belong.

Are you creating the content YOU are passionate about?

I fed my new audience with what they wanted to hear. Have you noticed that what they want to hear is something that has already been written for countless times? But it’s still what people are interested in! Topics like “How to get more…”, “How to work less…” and anything money or numbers related is something people will always be reading. Meaning, it’s something that will be written countless times and also something that others will get their money rolling in from.

I’m crazy about minimalism and simplicity (at least, once in a full moon, when I remember these terms). And when this full moon comes, I suddenly stop to ask myself a question – wait, WHY exactly am I doing this?! With years, I’ve built this “must-do-to-belong” list so high without even noticing it myself. And it really bums me out!

At which point did I drift from writing down my travel adventures for myself to producing content that will be pinned thousand times? This is something that many of bloggers, especially new ones, don’t really think about.

Don’t get me wrong. I don’t think it’s bad to provide content others will like. I don’t think it’s useless or boring to write what’s been already written. As soon as you add your own experiences and your own point of view – it gets completely different value! Which is totally amazing.


Getting back to your WHY

But here’s what bothers me – is THIS really why you started? Are these the topics and writing style that made you want to write more? Is this REALLY what you actually want to create? I feel like we all are copy-pasted these days. And the issue of minimalism is what takes me back to my basics.

If I want to be doing a high-quality job, I should, first of all, do what I really love. With “really” I mean – what I stand and fall for, at all times. There’s no need to clutter my daily to-do list with things others said me to do. For example, “You should grow your email list, there’s no blogging without it!“, “You should create a better portfolio page, there will be no clients without it!” and other bullshit like that. Yes, it might be working for you, it might be working for many others but give the freedom of choice for others!

What I really need to do with my business (and you need to do with yours) is to find what’s REALLY necessary. And not for others but for me. The fact that others are active on five different social media doesn’t mean that you have to spend all your time now doing just that because “it’s te highway to success”. Maybe your SEO game is so strong that you don’t even need social media at all?

Go for YOUR dreams. Create YOUR business. And build it the way YOU want to build it.


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2 Replies to “Your online business: is this really YOUR passion?”

  1. Christina says: October 24, 2017 at 10:59 pm

    Thanks for sharing this! It’s all I needed.

    1. Ieva Laicane says: October 25, 2017 at 8:32 am

      Yay! I’m very happy to hear! 🙂


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