Passive Income

How to prepare for online course creation?

If creating a digital course is on your to-do list for 2021, here are some tips on how to prepare for online course creation!


Online course creation can be an amazing way to create passive income and monetize any of your already existing experience and knowledge.

The best part, you don’t need to be a teacher or any kind of educator to make it happen. Anyone CAN make an online course with all the tools already available online.

If you’ve thought about creating your own digital course, this article on how to prepare for online course creation will give you an insight into what exactly to do BEFORE the actual process starts.

Are you ready to make your online course a reality?


How to prepare for online course creation?


How to prepare for online course creation?

STEP #1: Figure out what your audience truly needs

See, there often can be a MAJOR difference between what you THINK your audience needs and what they really need!

And the first step of preparing for online course creation, is understanding how you can create a product that your audience truly wants.

Here are some practical tips to make it happen:

  • Notice which ones are your most-read articles, your most shared and liked posts. That’s what keeps your audience coming back for more! Those are the topics they truly want to learn all about.
  • Follow the questions your audience asks. What topics are they the most curious about?
  • See what other industry leaders focus on. Often, your competitors have figured it out before you!

Figure out what your audience truly needs. Keep in mind your preferences vs your audience’s needs. Find the middle ground between what you’d LOVE to work with AND what your audience is eager to learn all about.


STEP #2: Bulletproof your idea

Once you’ve come up with your idea, it’s time to bulletproof it!

This time, you should be more direct in your communication with your audience and make sure they really like your final idea.

This can be done in several ways:

  • Share it with your audience in Instagram or Facebook polls and see whether that’s something your audience would like to purchase;
  • Ask in relevant FB groups, giving some idea on what goals your course would help them to reach
  • Share it with your mailing list and see what they’ll say!

You can still stay mysterious and not spill all the beans. There’s no need to tell all about it. Instead, give some valuable insights into the type of content that will be provided within the course.


STEP #3: Choose the best fit platform for you

There are PLENTY of different platforms to consider but let me give you a quick insight into the most popular ones.

My personal favorite is Teachable and here I have laid out several more in-depth reasons why so.

I’ve tried and tested plenty of different options but I always end up coming back to Teachable. They have a great product with easy to use interface, a creative team behind and all the features an online course creator might need.

Other options to consider:

  • Podia if you’re going to sell more than just online courses and are not as picky about design options since their Sales pages can be quite boring. Podia is very budget-friendly tho! You can read a more in-depth insight here.
  • Thinkific is very similar to Teachable but, in my honest opinion, it lacks in the usability department. The user interface is not as fun and easy to use, and their Sales pages are not as efficient. However, you can get started with them completely for free which definitely is a major bonus!
  • Kajabi is the next-level upgrade option. Kajabi offers an option to create your own website, set up an online course, create sales funnels for other digital products, as well as email marketing! However, their offer is quite expensive and an unnecessary complicated for starters or those who have most of their business all in place already.


STEP #4: Set the timeline

Having a timeline set beforehand will help you to keep yourself accountable.

Do you want to finish your course in a month or in a year?

P.S. The longer time you allow yourself, the longer time you will take!)

Realistically, preparing and launching a full-stack online course could take 2-3 months. However, it can absolutely be done in less as well. OR take a lot longer, in case you’re covering a very in-depth topic or need a lot of supporting materials.


STEP #5: Make your design choices

If you already have rock-solid branding and you’re planning to use it for your online course creation, you don’t have to worry much about course design features.

However, if you don’t have a business branding just yet or you just want to get creative with your online course, I definitely suggest making your design choices BEFORE you start actually working on the content.

Here are some things to consider and prepare!

  • What colors will be used in your design? Prepare a color palette. For inspiration, you can research Pinterest or ColorHunt.
  • What fonts will be used in your design? While this might seem like an easy & quick decision to make, I still suggest reviewing some of the available font options and consider which will deliver your message the best!
  • What additional design elements you’d like to include? For example, patterns or specific backgrounds. Maybe some professionally designed elements like illustrations?

Making these decisions beforehand will help you to be more prepared once the time to create an online course comes!

One of the best ways to understand what would be the best fit for you is by researching, for example, templates on CreativeMarket! Such templates give you a great idea of how different colors and fonts can work together.

Besides that, you can also purchase these templates to make your designing process a lot easier!


STEP #6: Join the Course Creation Lab

In CCL, I have laid out all the must-do’s for creating a successful online course, including but not limited to choosing the best topic, creating amazing content (including video creation tips!), design hacks for non-designers, sales page creation tips, advice for choosing the best platform AND MORE.

Course Creation Lab: Turn Your Experience into Passive Income

I hope this guide on how to prepare for online course creation inspired you to start as soon as possible and get your course rolling in 2021!

Are you ready to create your online course?
If not, what seems to be holding you back?

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