Basics of responsive website everyone should know

Basics of responsive website everyone should know

Responsive website design is something you hear about daily. What is this thing everyone is so eager to talk about and how can you get on board with that? Read this article to understand the basics of the responsive website and how you can make sure that your website is responsive as well!


Wikipedia states that Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

And that’s pretty much it.

Responsive website design means that it’s easy to see and use for everyone.

You might think that all website designs turn out to be responsive anyways, but it’s not true. So let’s dive a bit deeper in this!


Why responsive website design is important: stats

So what is the usage of a variety of platforms for the internet and work? Turns out that 25% of internet users only access the internet via mobile device! That’s one-fourth and, believe me, it’s A LOT of users.  51% of all time spent on the internet daily is from a mobile device – more than half! While only 42% from desktop or laptop. Future predictions are here: mobile devices are ranking in the same level (or in some cases even higher!) as desktops/laptops while talking about internet surfing.

What about e-mail reading? 93% of e-mails are viewed through laptop/desktop, while 67% – through phone and 42% through tablets.  This shows that your e-mail message has to be understandable for all of those! Would you like to risk with 42% read e-mails with unresponsive design?

Oh, but wait, there’s more! What about searches? Most popular devices to search the internet: 91% laptop/desktop, 80% smartphone, 47% tablet. Once again we see that laptop/desktop is losing its position!

Besides that – smartphone users check their phones 150 times a day! 46% of mobile users report having problems viewing a static site, 44% claim that navigation was troubled on smaller devices.

Sources: Smartinsights, Emailmonday


Here’s why it’s important for you

Not a secret that we’re all aiming for more – for more leads, more shares, more likes, more, more, more. We want to provide interesting and easy-to-read content for our clients or our possible clients to gain their trust and build relationships. We want to provide value for our audience. And the design matters.

When you see interesting article on Twitter and save it for later so you can read it while sitting in traffic, you open it later on in your mobile device and it asks for zooming and way too much scrolling, in some places you see huge gaps, because there’s something that you can’t see on your phone, since it asks for some javascript updates or anything else. What do you do? In most cases – give up, since you have no time for all this and it gets more and more annoying by each minute.

That’s one reader gone for this website. But was he the only one who disliked all these silly mistakes? No. There are always more. You are losing your readers by each unresponsive mistake you make.

See those statistics? Those are the statistics about how much more readers/clients/partners you could have with responsive design.


What is a responsive website design?

1. Responsive website design will adjust to any device

Platforms like Squarespace, Mailchimp and others are offering you an option to check this right away  –  you can create a post/build a page/design an e-mail and see how it will look on phone, tablet and desktop. This is crucial! That’s the most important part of your design, whatever that is. As soon as you spot some mistake – when headlines are not in the right order (often mistake for Squarespace users, since blocks make a bit of mess), when a photo looks silly, etc.

What to do? It all depends on your case. You can try to solve the problem by resizing, moving or change of order, or you should go some other way and rethink the whole idea. Yes, I said it – rethink it all in the name of responsiveness.

2. Responsive website designs allow easy reading and navigation with a minimum of scrolling, resizing, zooming and rolling

For example – when you use big (not responsive) Adsense ads on your blog, they might stay that big in a mobile app by creating a necessity to zoom in the whole text. That’s a huge mistake! (Been there, done that).

What can you in this or similar case? Choose responsive designs as much as possible and always check them! If there is something that makes your website look super silly on mobile or tablet, seriously consider removing!

3. Responsive designs have the ability to respond to any movements you make

Although more than 70% of mobile usage is made while a screen is vertical, there still are 30% left for a horizontal screen. Is your website design adjusting to horizontal screen on your phone as well, not only on your website?

What to do? This is one other thing when you should try any resizing and moving that could solve the problem. If nothing changes, this might not be the case when you have to worry about it that much, but do the best you can!

4. Responsive design allows the same website to adapt a variety of screen sizes and resolutions

Resolution is the keyword. Make sure your photo quality is adequate for bigger screens than yours! Yes, this is the case as well. With more and more 13” Macbook users, there are more and more shitty websites, since those Macbook users tend not to think about 17” laptop users! Keep this in mind and be mindful about the quality you provide.

What to do? Use HD images! Always and forever. There’s nothing worse than stretched, pixelated image.


The final tips for a responsive website:

  1. 1920 px, 768 px, 460 px – always keep in mind these page widths and check it twice!
  2. Use flexible grids and flexible images in HD quality.
  3. Don’t underestimate mobile users and design for them as well as for your laptop audience!


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