Marketing / Creative Business

Video making tips for online course creators

Video making tips for online course creators

As soon as I started my tribe for aspiring online course creators, I started noticing how hesitant people are when it comes to video content. So here are some video making tips for online course creators (or just video newbies!).


I know the struggle! Although I have actually worked in a TV and I’m quite outgoing and talkative, I also freeze in front of a camera.

Especially, when it comes to coming up with my own content!

I started creating online courses in late 2015 and did my best to (literally) push myself out there. To be present, to make videos.

They all turned into an absolute disaster and, instead of making more sales, I felt like losing clients…

So naturally, I gave up the idea of video content altogether.

My best middle-ground was focusing on presentations + voiceovers. Although I have quite many issues with my own accent and the way I speak English, I embraced it as it is because, at least, I wasn’t visible and didn’t have to bother to get out of pajamas.

Moving fast forward to 2020, I decided to bring video content in most of my successful courses. Here’s how that worked out!

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Do all courses need video content?

No, videos are not a MUST and it is absolutely possible to create a great course with no video content or by implementing another type of video content, for example, presentations with voiceover or screencasts.

However, even if your course will be left without video content, you might find it valuable in your marketing and growing meaningful connections with your audience. For example, by doing Instagram Stories or Facebook Live.

So, at the end of the day, video content can always be valuable in one way or another.


Video making tips for online course creators


Video making tips for online course creators

It’s never easy to get in front of the camera UNLESS you have plenty of experience already. So long story short – getting started is hard. It can be awkward and feel useless.

Video making is a form of art. Like with anything else, you need to find YOUR WAY. Your style.

If you look back at other things you might’ve done – you might realize it was all the same (just a bit less awkward). Did your first blog posts turn out great? Did your first Insta posts were all strategical and well-designed? Your first chat with a client?

But, as it always goes, the more you do it – the better it gets. And BELIEVE ME, the same works for video making as well.


TIP #1: Get over yourself

No one cares that this is not your good hair day. Your audience will not look into your crooked teeth or uneven shoulders. They are not there to judge your looks or your accent (most people actually love accents!).

Here’s an example. I sent a message on Instagram to a blogger called Anna. She’s from Norway and she has like the most adorable accent EVER. And here’s what happened:

Video making tips for online course creators

I was in the same position! I hated my accent! Until people actually started telling me I sound adorable (which I still don’t believe tbh).

Besides that, I know I’m not pitch-perfect video material. My hair are all over the place, I’m not a fan of makeup so a pimple here or there always pops out just in time for a video (you know, that very red kind).

But the point of all of this is to realize that people just don’t care. They are there for YOU. Your personality, your knowledge, your story, your VALUE. Not to judge how you look or sound like.

The more I started being open about my own self-doubts, the more I started hearing from others that they FEEL THE SAME.

And now just understand the bigger picture here – if we all look at each other as normal people and don’t judge others, why do we think everyone will judge us?! It’s just a stupid thought in our heads.

Anyhow, video making will help you with this!


TIP #2: Edit your own videos

What helped me the most was editing my own videos. I use Sony Vegas Pro which is a rather simple editor and with 2-3 clicks you can easily cut some parts of the video and add in transitions, etc.

Anyhow, the point is – the more you LOOK at your own videos and understand what works and what doesn’t, the better you will get.

I had a 2-week video “boot camp” to record around 30 videos for 2 of my online courses. The last time I made videos before that was 2-3 years earlier (which was an absolute disaster).

So each day I spent 3-4 hours recording and just as much time editing my videos. I quickly noticed the best time of the day to record – for the lightning. Started hearing my “filler words” and intentionally avoided them from thereon. Understood how my speaking pace can improve the quality of the content.

Besides that, the more I worked on the edits, the more I understood how to make videos in a way that is easy to edit and makes the process for me a lot quicker.

You don’t need a fancy video editing program to do this. You can easily start with phone apps like InShot!


TIP #3: Do what feels the best

I don’t like being too casual on my videos. Honestly, I like to do videos only when I have at least a bit of makeup and I’m dressed accordingly. It’s not about how others see me but how I feel the best!

So when it comes to video making I definitely want to encourage you to DO YOU.

Do you feel the best with a bit of a script in front of you? Don’t hesitate to hold that paper!
Would you prefer doing cozy couch & pajama videos over a 9-to-5 office look? DO YOU.

Just realize that there are NO RULES on what you should or shouldn’t do. Especially if you are just getting started, it’s important that you FEEL COMFORTABLE.

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TIP #4: Start for your own fun

Do all of this without the urge to get published. Start for yourself. Find where you feel comfortable. See how you sound (don’t be too harsh!). Look at yourself, consider the best position, lightning.

The more time you’ll give to yourself, the more comfortable you will feel.

You can keep all the videos and maybe publish one day but don’t put that kind of pressure on yourself just yet. Consider it a tryout!


TIP #5: Invest in a microphone

While I like to say that you can start where you are with what you have, I’d also suggest investing in a microphone.

Yes, Instagram Stories and Facebook Lives can be done without one. And yes, most phones these days have great mics.

However, having a professional microphone and really improve the quality of the simplest video from 60% to 80%!

Besides that, microphones are not all that expensive. I brought mine for $30 and it’s been amazing.


I hope these video making tips will help you to kickstart your own online videos, either for your courses or any other social media presence. Make sure to join the Course Creation Lab tribe to learn more about my journey to video making and, of course, get plenty of useful tips about creating your own courses!

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