Are you just at the very beginning of the growth of your online empire and you have a grand vision of where it’s supposed to end up? I feel you! It’s really, really exciting to create something new, build your own online place and even more – grow your own business! Here are 6 website creation tips any small business should know before getting started!
Having a website is an important part of owning a successful online business. These days, you can surely stand out with an amazing Instagram profile, Facebook or LinkedIn… However, having your own website is not something to consider twice – it really has many benefits!
Continue reading to find out my 6 website creation tips for small businesses, whether you’re just getting started or want to upgrade your already existing online presence!
6 website creation tips for small businesses
STEP #1: Choose a trustful hosting
The very first thing to get started with is to choose an amazing service provider that’ll take care of your website. I’ve had only the best experience with Siteground hosting so that’s something I’m absolutely suggesting.
Siteground has not only the best customer service I’ve experienced online but also very affordable pricing system! I’ve combined it with my WordPress website and it all works like a charm. Besides that, whenever anything unexpected happens, I get all the necessary support from Siteground. Since I was a complete starter when I first got to them, I think their support team already knows me by my name, based on how many times I’ve asked for help…
If you don’t know how to create a self-hosted website, start with this website creation guide!
STEP #2: Get clear about your website’s purpose
One of the most important website creation tips is to KNOW YOUR PURPOSE.
Here are some questions to consider:
- Are you building your website to drive leads to your blog and get new clients?
- Will its main purpose be to show off your portfolio to your potential cooperation partners?
- Are you looking forward to blogging and working with affiliate marketing?
- Are you planning to create a community or resource website?
Why is it super important to keep in mind your purpose especially at the beginning? Because you can get easily distracted! As most of us already know:
whenever you start to actually create something, whether it’s an online product, blog post or website, many new ideas kick in. It’s important to stay focused and have clear goals.
Stick with your main purpose and get to the point where you’re completely satisfied with how you’ve reached your goal.
STEP #3: Come up with your website’s structure
Before coming up with any content or even deciding which WordPress theme to choose for your website, it’s important to come up with a powerful website’s structure: pages and subpages, keeping in mind the information you’ll want to display on each one of these.
This one of website creation tips is an important part of your whole journey!
Imagine getting on a site for a product you might want to purchase or a person you’d like to get in touch with, but not being able to find the relevant info… What if there are just too many pages? Or their titles are confusing? You probably wouldn’t waste any more of your time and head over to another page instead…
What to keep in mind?
- Make it easy for your visitors to find all the relevant information
- Don’t make too many pages or subpages, keep it simple and relevant
- Use the option to create separate Main and Footer menu if you want to showcase more pages
STEP #4: Start small
Get back to that purpose part. Don’t overwhelm yourself and start out small!
It’s not crucial to creating all of the possible pages right away. Keep it simple and relevant. This way you’ll have the option to finish faster, be more sure about the content you’re providing and your page will be easier to use.
Answer these questions when deciding what pages you’re willing to create:
- Is this relevant to my clients?
- Is this related to my purpose?
- Can I combine it with any other page?
- Do I need it now?
Many people feel like getting it all done with the very first try but truth to be told: most likely it won’t ever happen that way.
Don’t give your visitors too many options. They will get confused and will forget their own purpose of the visit.
A small business website should be all about informing people about the things they’ve come for. Not everything else!
STEP #5: Keep it simple
It doesn’t always mean to go a minimalist way, create it all black and white or put in no creativity, no!
Keep it simple: use only 2-3 fonts, 2-3 colors. Don’t confuse yourself and your visitors. Make a decision and stick with whatever felt right at that point. You can always upgrade and change later on but for the very beginning, simplicity is a lifesaver!
Especially, if you’re not a designer, creating the whole design concept for your website could be pretty confusing and time-consuming. Choose something that resonates with you and what you really like.
There are tons of rules on how to do things but do what feels the best for you. If you feel like using 1 font in 2 different styles through your whole website: go for it! If the black & white design with one landing page is enough – let it be enough. Maybe bright and outstanding colors is your thing? Go-for-it!
Step #6: Be consistent
Consistency is my new absolutely favorite word. It is very important in whatever you do!
Consistency is what will make you trustful and legit. Consistency is what will let yourself and your business grow.
Don’t write down your service offers in 10 different fonts. Don’t offer graphic design one day and copywriting the other. Stick with whatever you do!
Am I against any kind of changes? No, I’m totally not. I LOVE changes. But only consistency can help you in growing your creative business website!
Takeaways from website creation tips for small businesses:
- Choose a trustful hosting
- Know your purpose!
- Choose the platform YOU love
- Start out small
- Keep things simple
- And ALWAYS be consistent!